Being America's Oldest Brewery® for nearly 200 years, takes a lot of hard work, dedication and love for the brew. Yuengling® takes pride and has certainly earned the respect of the hardworking people across the U.S. The Heritage and Respect.It's Earned.® marketing push allowed us to showcase our history across a number of platforms. A newly designed PR Kit outlines key events in our history like how we made ice cream and near beer to get us through Prohibition to how we've recently expanded to our 20th state! In addition, brochures inviting visitors to tour our incredible brewery built in 1831, still in all it's glory, used by our dedicated brewers each day. Or even cozy up with a copy of our documentary, diving even further into the history of the Yuengling family and how they got to where they are today.